Blog
Valuation frameworks, negotiation playbooks and Australian aftermarket commentary — written by the brokers who do the work, for the buyers who fund it.
Comparable sales, search demand, type-in traffic and brand fit — the four levers we use to put a defensible number on a target name before approaching the holder.
Read the articleWhy the first email almost never includes a price — and what we actually send instead to get a reply from a registrant who has been ignoring inbound for years.
Three years into .au direct registrations, the price premium for matching .com.au names is widening — not narrowing. Here's the data and what it means for your offer.
From mis-keyed registrar account IDs to premature wire transfers, the post-handshake phase is where most domain acquisitions actually fall apart. A field guide.
How we moved a long-dormant Australian generic from a private holder who originally said 'not for sale' — including the exact pacing of every outreach.
The behavioural traps — anchoring, urgency, identity exposure — that consistently cost direct buyers 20–40% more than a brokered acquisition of the same name.
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